Social Media Fields: Your Contacts Exist Outside Email
LinkedIn, WhatsApp, X, Xing, and the other places where ITAD deals actually happen.
Contacts can store six social media links: LinkedIn, X / Twitter, Xing (because Germany), WhatsApp, Facebook, and YouTube. Each field is optional, but each one solves a real B2B contact problem when it is available.
The professional network where 90% of your ITAD contacts have a profile and 10% of them actually update it. But it's the fastest way to verify that someone is who they say they are, find mutual connections, and send a message that isn't competing with 47 other emails in their inbox.
The unofficial communication channel of European B2B. Half the deals in the ITAD industry are negotiated via WhatsApp groups with names like "ING Fleet Return Q1" or "Dell Batch — 500 units." Having the WhatsApp number on the contact card means one click instead of scrolling through your phone contacts hoping you saved it with the right name.
LinkedIn's German cousin. If you do business with German, Austrian, or Swiss ITADs — and you probably do — Xing profiles are sometimes more current than LinkedIn ones. Especially for people who joined Xing in 2008 and never looked back.
X (Twitter)
Less common for individual contacts, more useful for companies that announce things publicly. Sometimes the fastest way to learn that a client just won an R2 certification or opened a new facility.
Facebook and YouTube
Facebook for the rare contact who uses it professionally. YouTube for companies that post facility tours, processing videos, or the occasional "look at our new shredder" content that gets surprisingly many views in the ITAD community.
All six fields are optional. All six are clickable links. None of them will judge you for having a Xing profile.